The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson Well, I’d argue that being happy is essential too, but that one begets the other – a life [...]
Plum Organics made its red carpet debut at the True and the Rainbow Kingdom premiere at The Grove in LA – hosted by Pharrell Wiliams. Plum’s logo decorated the wall underneath the rainbow on the red carpet (reaffirming for me that sometimes being on the step & repeat can be a smart decision), hosted a [...]
I've said this many times. I even got a client when I challenged him to give me the budget he spent on one ad page to let me show him I could parlay it into earned media with exponentially more eyeballs. He did. And I did. PR is sometimes hard to quantify, and finding a [...]
As a publicist, I could tell you a lot of great things about working with Plum Organics. I could tell you how much I admire the corporate culture they work to maintain, how it trickles from the founder down and how they've held on to it and even taken steps towards improving on it since [...]
