I’m not a big believer in imposing a lot of stringent ‘rules’ on ourselves. This pertains to how I run my company as well, but there are a few. One being…

I have to love the project or brand (or really envision how I can move the needle toward the client achieving their goals) to consider working with them. It sounds obvious enough, but like with love, too often people take what they can get rather than hold out for what they want. As with significant others, I appreciate that circumstance (and priorities) often play a part, so I don’t take for granted having the privilege of being selective. But, if you see them in the Client Spotlight, it’s safe to say I don’t just market or PR what I’m spotlighting, but use and would recommend it to my family and friends too.